What had previously been put into words had to be transformed into design and defined with the corporate design: with plenty of room for ideas and fixed rules for a consistent presentation of the Zeppelin Power Systems brand. It also had to be logical, easy to understand, functional and in line with the positioning. Done.

This has nothing to do with frugality or a lack of budget, it is about identity: only authentic, highly motivated and photogenic colleagues from Zeppelin Power Systems in Hamburg and Achim were included in the shoot for the corporate image pool. Because this was the best way to familiarise everyone with the new brand identity. The visual language fits perfectly with the tidy corporate strategy thanks to its composition, colour concept and design highlights.